Factors Affecting Generation Z’s Intention to Use Self-Service Technology (SST)

• Main Authors: Chow, Mei Min, Yeow, Jian Ai, See, Chun Kent
• Format: Article
• Language: English
• Published: UUM Press 2022
• Subjects: T Technology (General)
• Online Access: https://repo.uum.edu.my/id/eprint/29985/1/JBMA%2012%2001%202022%2081-96.pdf; https://doi.org/10.32890/jbma2022.12.1.4; https://repo.uum.edu.my/id/eprint/29985/; https://e-journal.uum.edu.my/index.php/jbma/article/view/14722; https://doi.org/10.32890/jbma2022.12.1.4

As the world moves towards a technological era, various innovations have been introduced across different industries in order to meet customers’ expectations and enhance service quality. Self-service Technology (SST) is one innovation that can be commonly found across industries and has gained high...