Factors influencing consumers purchase intention on fast food restaurant among generation Y

• Main Authors: Tey Xing Jie, Muhamad Hamyrul Jamali, Nurul Suhadah Ishak, Nurul Ain Misrin
• Format: Undergraduate Final Project Report
• Published: 2015
• Online Access: http://discol.umk.edu.my/id/eprint/6661/

The purpose of this study is to measure the relationship of the factors that influence consumer purchase intention to select fast food restaurant among generation Y.The research includes dependent variables and independent variables. The aims of independent variable are food quality, hygiene and sto...