The Relationship Between Social Media Advertisement And Purchase Intention - A Study Of Fast Food
Fast food is a growing industry in Malaysia due to many outlet expansions every year. Consumers especially busy adults are the main target customers of fast food outlets. Therefore, this research aimed to investigate the effect of fast food social media advertisement (informativenss; emotional ap...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2019
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/34598/1/Chong%20Chen%20Siang%20ft.pdf http://ir.unimas.my/id/eprint/34598/ |
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