Factors affecting fast food consumers’ intention to use menu labeling in Klang Valley, Malaysia

• Main Authors: Delvarani, Shadi, Mohd Ghazali, Hasanah, Othman, Mohiddin
• Format: Article
• Language: English; English
• Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/30487/7/Factors%20affecting%20fast%20food%20consumers.pdf; http://psasir.upm.edu.my/id/eprint/30487/; http://www.ifrj.upm.edu.my/ifrj-2013-20-issue-4.html

Menu labeling is an attempt to educate consumers about the nutrition value of the foods. The importance of using menu labeling has been highlighted in many studies in the past. Although public health programs are educating public on obesity but still this phenomenon is a serious problem in Malays...