Factors affecting gen y tourists’ purchase intention towards local food in Kelantan
This study attempts to discover and analyse the variables that factors affecting Gen Y tourists' purchase intention towards local food in Kelantan. For the development and marketing of regional cuisine as a travel product, it is essential to comprehend these characteristics. A quantitative meth...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2023
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| Online Access: | http://discol.umk.edu.my/id/eprint/13831/1/T53.pdf http://discol.umk.edu.my/id/eprint/13831/ |
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