Factors that influence Malaysia generation Z consumers’ purchase intention during flash sales promotion

• Main Authors: Saw, Yoke Teng, Tin, Ley Hui
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: HB Economic Theory; HF Commerce; T Technology (General)
• Online Access: http://eprints.utar.edu.my/5450/1/fyp_MK_2023_TLH.pdf; http://eprints.utar.edu.my/5450/

With the booming of e-commerce and rising of many sellers and companies attributed to flash sales promotions, combined with the proliferation of Generation Z’s impact during flash sales promotions, and the increasing need of investigating their respective behaviors in the yet-to-studied Malaysian co...