Factor affecting purchase intentions in generation Z towards hipster cafe in Kelantan
The rise in café openings in Malaysia will influence the purchasing decisions. The purpose of this research was to identify the factors affecting purchase intentions in Generation Z towards hipster cafe. Purchase intentions are vital for the food sector long-term success. A research framework was pr...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2023
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| Online Access: | http://discol.umk.edu.my/id/eprint/13205/1/SAK26.pdf http://discol.umk.edu.my/id/eprint/13205/ |
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