Factors influencing customer satisfaction in technology based self service banking at Kuala Lumpur, Malaysia / Fatin Humairah Ab Rahman

• Main Author: Ab Rahman, Fatin Humairah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer satisfaction; Computer networks. Electronic information resources . Including the Internet
• Online Access: https://ir.uitm.edu.my/id/eprint/72500/1/72500.pdf; https://ir.uitm.edu.my/id/eprint/72500/

The technology based self service banking (TBSSB) refers to automated banking services that customer avail in self service mode using various electronic banking channels, without any interaction with bank employees. The TBSSB that available and applicable include ATM banking, internet banking and ph...