Receptiveness of internet banking by Malaysian consumer: study case in Malacca / Rozimah Hussin

• Main Author: Hussin, Rozimah
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking; Computer networks. Electronic information resources . Including the Internet
• Online Access: https://ir.uitm.edu.my/id/eprint/69269/1/69269.pdf; https://ir.uitm.edu.my/id/eprint/69269/

This study is about receptiveness of Internet Banking by Malaysian consumers especially in Malacca. The aim of this study is to identify the factors that determine acceptance of internet banking by users. A questionnaire with five point of Likert-scales is applied to168 usable responses. The respond...