A study of fast food restaurants sales promotional tools preferred by university students / Ogilvy Richard

• Main Author: Richard, Ogilvy
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Food industry and trade. Halal food industry. Certification; Branding (Marketing); Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Pricing
• Online Access: https://ir.uitm.edu.my/id/eprint/71890/1/71890.pdf; https://ir.uitm.edu.my/id/eprint/71890/

The study is about the fast food restaurants' promotional tools preferred by university students'. A total of 120 questionnaires were randomly distributed to university students specifically Universiti Teknologi Mara (UiTM) and Universiti Malaysia Sabah (UMS) in the age group of 19-30 year...