The effectiveness of marketing tools toward the student recruitment implemented in Kiara College / Siti Nurliyana Syairah Jamil

• Main Author: Jamil, Siti Nurliyana Syairah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Branding (Marketing); Direct marketing. Multilevel marketing; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Methods. Outdoor advertising. Billboards. Posters
• Online Access: https://ir.uitm.edu.my/id/eprint/68980/1/68980.pdf; https://ir.uitm.edu.my/id/eprint/68980/

The existence of Private College and Public Universities in Malaysia makes the institution become tougher competitive to compete for students, particularly with the new presence of Private College as KIARA College. KIARA College has been almost 3 years in the Education market. It is under the MASA K...