Impact of social media on e-tourism: a critical analysis of determinants of decision making/ V. Sivakumar ... [et al.]
E-Tourism is an emerging trend among the other e-commerce market. Availability of online tourism services has transformed the traditional approach of people in planning their tours and it engage nearly three-fourth of e-commerce share in India. Social media has boomed as the new mode to connect peop...
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Main Authors: | Sivakumar, V., Saranya, PR., Leelapriyadharsini, S., Iyappan, A. |
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Format: | Article |
Language: | English |
Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2020
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/67444/1/67444.pdf https://ir.uitm.edu.my/id/eprint/67444/ https://www.jthca.org/ |
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