Impact of social media on e-tourism: a critical analysis of determinants of decision making/ V. Sivakumar ... [et al.]

E-Tourism is an emerging trend among the other e-commerce market. Availability of online tourism services has transformed the traditional approach of people in planning their tours and it engage nearly three-fourth of e-commerce share in India. Social media has boomed as the new mode to connect peop...

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Bibliographic Details
Main Authors: Sivakumar, V., Saranya, PR., Leelapriyadharsini, S., Iyappan, A.
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2020
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/67444/1/67444.pdf
https://ir.uitm.edu.my/id/eprint/67444/
https://www.jthca.org/
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