Impact of social media on e-tourism: a critical analysis of determinants of decision making/ V. Sivakumar ... [et al.]

• Main Authors: Sivakumar, V., Saranya, PR., Leelapriyadharsini, S., Iyappan, A.
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2020
• Subjects: Decision making; Online social networks; Information technology. Information society; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/67444/1/67444.pdf; https://ir.uitm.edu.my/id/eprint/67444/; https://www.jthca.org/

E-Tourism is an emerging trend among the other e-commerce market. Availability of online tourism services has transformed the traditional approach of people in planning their tours and it engage nearly three-fourth of e-commerce share in India. Social media has boomed as the new mode to connect peop...