Tourism shopping behavior from the perspectives of planned and impulsive consumption behaviors: the case study of Dataran Pahlawan Melaka Megamall / Nur Ain Salleh, Nur Aishah Idris and Nurazira Zulkapli

• Main Authors: Salleh, Nur Ain, Idris, Nur Aishah, Zulkapli, Nurazira
• Format: Thesis
• Language: English
• Published: 2016
• Subjects: Travel and the state. Tourism; Tropics (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Shopping centers. Shopping malls
• Online Access: https://ir.uitm.edu.my/id/eprint/60685/1/60685.pdf; https://ir.uitm.edu.my/id/eprint/60685/

Shopping tourism bas a major impact towards the economy of a destination and it contribute to the tourism and retail industries. The activity also one of the favoured activities of tourists when the travel There are significances and contributions shopping as a tourist activity to tourism destinatio...