Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi

• Main Authors: Wilfred, Barbara, Fauzi, Nur Farahin
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer satisfaction; Shopping centers. Shopping malls
• Online Access: http://ir.uitm.edu.my/id/eprint/24804/1/PPb_BARBARA%20WILFRED%20M%20BM%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/24804/

The purpose of this study is to investigate the factors that can enhance customer satisfaction toward The Store. The objectives of this research study are to determine the most influential factors affecting customer satisfaction and the most significant of the factors that is organization, merchandi...