Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki

• Main Author: Mohd ZukiNur Fazliana Mohd Zuki, Nur Fazliana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations; Shopping centers. Shopping malls
• Online Access: http://ir.uitm.edu.my/id/eprint/21496/1/PPb_NUR%20FAZLIANA%20MOHD%20ZUKI%20M%20BM%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/21496/

This research is conducted for the purposed of "Customers' Perceptions towards Mid Valley Megamall's Servicescapes in 2008". With the fast growing numbers of shopping malls and giant shopping malls (megamall) around the world and Malaysia principally, the competitions for these c...