Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar

• Main Author: Syed Jaffar, Syed Khamarrulariffin
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Shopping centers. Shopping malls
• Online Access: http://ir.uitm.edu.my/id/eprint/31623/1/31623.pdf; http://ir.uitm.edu.my/id/eprint/31623/

The purpose of this study is to find shoppers’ preferences towards shopping mall that study Plaza Kotaraya and the respondent are the shoppers of Plaza Kotaraya itself. The problem that Plaza Kotaraya faces is the decreasing number of shoppers patronizing the shopping mall. The objectives of this re...