Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini

• Main Author: Rozaini, Fairuz Ayuni
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer satisfaction; Shopping centers. Shopping malls
• Online Access: http://ir.uitm.edu.my/id/eprint/24878/1/PPb_FAIRUZ%20AYUNI%20ROZAINI%20M%20BM%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/24878/

This research is about a study on customers' satisfaction towards marketing mix of an International Hypermarket (Case Study of Carrefour Hypermarket, Pulau Pinang). The study aimed to identify major marketing mix, which are product, price, placement or promotion that contributes to the customer...