Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini

• المؤلف الرئيسي: Rozaini, Fairuz Ayuni
• التنسيق: Student Project
• اللغة: English
• منشور في: Faculty of Business and Management 2010
• الموضوعات: Marketing research. Marketing research companies. Sales forecasting; Consumer satisfaction; Shopping centers. Shopping malls
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/24878/1/PPb_FAIRUZ%20AYUNI%20ROZAINI%20M%20BM%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/24878/

This research is about a study on customers' satisfaction towards marketing mix of an International Hypermarket (Case Study of Carrefour Hypermarket, Pulau Pinang). The study aimed to identify major marketing mix, which are product, price, placement or promotion that contributes to the customer...