Factors influencing customers visiting shopping malls in Kuala Lumpur / Azlina Shahabuddin and Noor Rosnani Osman

• Main Authors: Shahabuddin, Azlina, Osman, Noor Rosnani
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2015
• Subjects: Shopping centers. Shopping malls; Department stores
• Online Access: http://ir.uitm.edu.my/id/eprint/24788/1/PPb_AZLINA%20SHAHABUDDIN%20M%20BM%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/24788/

The objective of this study is to examine the relationship between four hypotheses which is the relationship between convenience, diversity, comfort and facility with shopping malls in Kuala Lumpur. For this purpose of this study, the descriptive research was deployed. Convenient sampling has been u...