Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed
In today’s overcrowded and highly competitive marketplace, ‘Brand Experience’ (BE) can be the most privileged tool for differentiation. Customer’s feeling, emotion and interactions will contribute to the overall perception of the brand experience. Undoubtedly, it is critical to gain insights into th...
Saved in:
Main Author: | Mohamed, Rozita Naina |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2014
|
Online Access: | https://ir.uitm.edu.my/id/eprint/16487/6/16487.pdf https://ir.uitm.edu.my/id/eprint/16487/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed
by: Naina Mohamed, Rozita
Published: (2014) -
Cultural uncertainty on brand trust of fast food industry in Malaysia / Rozita Naina Mohamed and Norzaidi Mohd Daud
by: Naina Mohamed, Rozita, et al.
Published: (2011) -
The brand expe-resonance model, a new invention and practical tool of brand experience for fast food industry / Rozita Naina Mohamed … [et al.]
by: Naina Mohamed, Rozita, et al.
Published: (2011) -
Antecedents and consequences of brand experience: a conceptual study of fast food Industry in Malaysia / Rozita Naina Mohamed … [et al.]
by: Naina Mohamed, Rozita, et al.
Published: (2011) -
The antecedents of brand experience and its effect on trust and resonance: an empirical study of fast food industry in Malaysia / Rozita Naina Mohamed and Norzaidi Mohd Daud
by: Naina Mohamed, Rozita, et al.
Published: (2011)