Outcomes of Brand Image: A Conceptual Model
The outcomes of brand image are denoted as the latent outputs of brand image on consumer response to the marketing of the brand. Organizations are well-known that brand image will build a competitive advantage in the market place that will increase their overall image with long-term sustainability....
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/7537/1/FH02-FESP-16-06375.pdf http://eprints.unisza.edu.my/7537/2/FH02-FESP-16-06918.jpg http://eprints.unisza.edu.my/7537/ |
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