Slogans of Top Fast Food Brands : Advertising Appeal and Language

Advertisements are an integral part of our life. We see them almost everywhere - billboards, television, magazines, the Internet, social media, etc. However, some advertisements seem to catch our attention better and stay in our memory longer than others. Additionally, we are able to recognise spec...

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Bibliographic Details
Main Authors: Pung, Wun Chiew, Nurin Nisa', Aminuddin
Other Authors: Ting, Su Hie
Format: Book Chapter
Language:English
Published: UNIMAS Publisher 2023
Subjects:
Online Access:http://ir.unimas.my/id/eprint/43700/1/Slogans%20of.pdf
http://ir.unimas.my/id/eprint/43700/
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