Religious sensitivity issues on brand resonance: a conceptual study of fast food industry in Malaysia / Rozita Naina Mohamed and Norzaidi Mohd Daud
Evidently, fast food industry has experienced the fastest growth and has been contributing economically to the nation. Since the competition is getting stiff, the industry has to precisely understand the consumers’ sensitivity issues and consumption experience. The lack of awareness on the customers...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka
2011
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/77340/1/77340.pdf https://ir.uitm.edu.my/id/eprint/77340/ |
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