Creating sustainable snack food business success through brand experience and brand loyalty
A well-developed brand experience creates a sustainable market and business opportunities to a business. Brand loyalty is a key success factor of any organization creating the needed competitive edge to the firms in the market. This has attracted continual research efforts among researchers. Literat...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
American Scientific Publishers
2018
|
| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5450/ https://doi.org/10.1166/asl.2018.11310 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|