Brand Reputation Management: The Influence of Brand Culture, Expression and Experience Toward Brands Reputation
The objective of this study was to examine the influence between the brand management factors which are Brand Culture, Brand Expression and Brand Experience towards Brand Reputation among university students. The research done by mean of survey, a questionnaire was distributed to 380 respondents. Da...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2012
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| Online Access: | http://etd.uum.edu.my/3524/1/s807367.pdf http://etd.uum.edu.my/3524/7/s807367.pdf http://etd.uum.edu.my/3524/ |
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