Testing the effectiveness of health risk messages : threat and efficacy processing / Thinavan Periyayya and Vincent Wee Eng Kim
This is a micro study of an on-going macro study of the different categories of fear appeals used in the on-going national anti-smoking campaign. A quasi-experimental design was used to study the respondents’ responses to the anti-smoking print advertisement campaign. Two types of advertisements wer...
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Main Authors: | Periyayya, Thinavan, Wee, Vincent Eng Kim |
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Format: | Article |
Language: | English |
Published: |
Research Management Institute (RMI)
2014
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/12438/1/AJ_THINAVAN%20PERIYAYYA%20SMRJ%2014%201.pdf http://ir.uitm.edu.my/id/eprint/12438/ https://smrj.uitm.edu.my/ |
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