An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin

• Main Authors: Mat Zin, Sakinah, Hassanuddin, Nor Aini
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Pulau Pinang 2014
• Subjects: Advertising; Methods. Outdoor advertising. Billboards. Posters
• Online Access: http://ir.uitm.edu.my/id/eprint/11981/1/AJ_SAKINAH%20MAT%20ZIN%20EAJ%2014.pdf; http://ir.uitm.edu.my/id/eprint/11981/

Transit advertising is a medium of advertising that reaches people who use public transport. This study involved a survey commissioned to obtain LRT main-users’ response towards transit advertising. This paper investigates the factors influencing the effectiveness of transit advertising. With the a...