Role of photo stimuli on tourists’ attitudes and brand recognition of out-door advertisement / Mas Azianna Abdul Razak and Faiz Izwan Anuar

• Main Authors: Abdul Razak, Mas Azianna, Anuar, Faiz Izwan
• Format: Article
• Language: English
• Published: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus 2017
• Subjects: Methods. Outdoor advertising. Billboards. Posters
• Online Access: http://ir.uitm.edu.my/id/eprint/19488/7/AJ_MAS%20AZIANNA%20ABDUL%20RAZAK%20JTHCA%20B%2017.pdf; http://ir.uitm.edu.my/id/eprint/19488/; https://www.jthca.org/

Despite extensive research on advertising and its consequences, there is still a lack of research investigating modern and creative advertising strategy in shaping destination image. To fill the research gap, this quantitative approach study assesses the impact of tourism photo stimuli attributes on...