Conventional advertising and factors that affect towards consumer sensitivity / Muhammad Akid Rahman

• Main Author: Rahman, Muhammad Akid
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Moral and ethical aspects; Advertising campaigns; Methods. Outdoor advertising. Billboards. Posters
• Online Access: https://ir.uitm.edu.my/id/eprint/71928/1/71928.pdf; https://ir.uitm.edu.my/id/eprint/71928/

This study was conducted to get a clear picture how factors such as untruthfulness, aurah, and uses of religious symbols or myths can affect the Muslim consumer sensitivity. By identifying the factors, the researcher also could identify the which factor that affect the Muslim consumer sensitivity in...