Puffery in fast food advertisement mislead customer expectation: a study on KFC among UiTM students and KFC Managers / Aiman Azahar ... [et al.]

• Main Authors: Azahar, Aiman, Abd Rahman, Muhammad Haziq, Sharudin, Muhammad Safwan, Ahmad Hamzah, Muhammad Syamil Al-Nassir, Mohd Ishak, Nur Atikah Syazwani, Mohd Sham, Siti Sarah
• Format: Student Project
• Language: English
• Subjects: Statistical data; Consumer satisfaction; Advertising campaigns; Methods. Outdoor advertising. Billboards. Posters
• Online Access: https://ir.uitm.edu.my/id/eprint/76688/1/76688.pdf; https://ir.uitm.edu.my/id/eprint/76688/

Fast food has made a major impact in the food industry due to its high demand among the customers. Although the time taken to make the food is short, yet the qualities bring joy to the customers' life. In addition, the fast food's marketing department play an important role in making new a...