The influence of sports celebrity endorsement on consumer's purchase decision / Mohamad Nazlan Tumirin

• Main Author: Tumirin, Mohamad Nazlan
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Statistical data; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising; Methods. Outdoor advertising. Billboards. Posters; Negeri Sembilan
• Online Access: http://ir.uitm.edu.my/id/eprint/45947/1/45947.pdf; http://ir.uitm.edu.my/id/eprint/45947/

This study aims to analyze the influence of sports celebrity endorsement on the consumers purchase decision. This is a quantitative research. The research was conducted by administered the questionnaires which 298 respondents involve in this study. The respondent was among students in Faculty of Spo...