The use of religious symbols in local brand advertisement as objects of trade / Mohd Fauzi Harun, Prof Madya Dr. Halim Husain and Dr. Nur Safinas Albakry
Good advertisements always tend to have the eye-catching elements and have to be memorable for the viewer. The cut-throat competitive market environment has made the advertising field explode with different marketing techniques and ideas not just to inform but transform the viewer’s belief, in othe...
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Format: | Article |
Language: | English |
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Universiti Teknologi MARA, Perak
2018
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Online Access: | http://ir.uitm.edu.my/id/eprint/30307/1/30307.pdf http://ir.uitm.edu.my/id/eprint/30307/ http://idealogyjournal.com/ |
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