Research on male underwear among UiTM Sabah branch student / Marcos Doisey

• Main Author: Doisey, Marcos
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/102560/1/102560.pdf; https://ir.uitm.edu.my/id/eprint/102560/

Now a day, there is a lot of type of underwear in the markets. With a lot of purchasing behavior from customers, this research was conducted to determine the purchasing behavior of male underwear in UiTM campus Kota Kinabalu. This can help the marketer to better determine the demand of male underwea...