Factors influencing consumer’s impulse purchase behaviour among Faculty of Business and Management students in UiTM Cawangan Melaka Kampus Bandaraya Melaka / Nazwa Nurshahida Mohamed Nazaruddin

• Main Author: Mohamed Nazaruddin, Nazwa Nurshahida
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives; Melaka
• Online Access: http://ir.uitm.edu.my/id/eprint/28519/1/PPb_NAZWA%20NURSHAHIDA%20MOHAMED%20NAZARUDDIN%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/28519/

The impulse purchase behaviour among the consumer could be great opportunities for every seller or retailers to increase their sales and directly the profits as well which makes this kind of behaviour are pretty much welcomed in every store. However, it has been related to the increase of debt, wast...