A study of the factors towards consumer’s perception on high priced foods in Malaysia / Siti Anis Adilah Tarmizi ... [et al.]

• Main Authors: Tarmizi, Siti Anis Adilah, Abdul Shukor, Zamil Ashraf, Mohamed Apandi, Siti Rohimi, Abu Bakar, Ahmad Redhuan, Bibit, Nur Syahira
• Format: Article
• Language: English
• Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2024
• Subjects: Consumers. Consumer demand. Consumption; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/101755/1/101755.pdf; https://ir.uitm.edu.my/id/eprint/101755/; https://www.jthca.org/

In Malaysia, the country is currently facing with a situation where basic essential foods groups have become the price of more than RM100 per shopping spree. The purpose of this study was to examine the factors that affect Malaysians' perceptions of high-priced foods. This study employed quanti...