Deteminants affecting the usage of halal cosmetics among millennial in Melaka / Anis Adilah Aminudin

• Main Author: Aminudin, Anis Adilah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2020
• Subjects: Awareness; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Cosmetics
• Online Access: http://ir.uitm.edu.my/id/eprint/28484/1/PPb_ANIS%20ADILAH%20AMINUDIN%20BM%20M%2020_5.pdf; http://ir.uitm.edu.my/id/eprint/28484/

In Malaysia, the demand of Halal cosmetics and personal care products are growing rapidly. However, there are only few Halal cosmetics brand with Halal certification in the Malaysia cosmetics market. Therefore, this study is seeks to examine the determinants affecting the usage of Halal cosmetics am...