A study on factors contributing to customer preferances towards counterfeit product / Adderly Anak Sonti
The study aims to investigate which of the social and personality factors affects the attitude of the consumers towards counterfeit products. The study is also set out to examine the relationship of consumers’ attitude towards counterfeit product with purchase intention. A survey of 300 respondents...
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/42743/1/42743.pdf http://ir.uitm.edu.my/id/eprint/42743/ |
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