Determining the consumer decision making styles of young-adult Malays from universities in Kedah, Pulau Pinang, and Perlis / Maznah Wan Omar…[et al.]

• Main Authors: Wan Omar, Maznah, Mohd Ali, Mohd Noor
• Format: Research Reports
• Language: English
• Published: Research Management Institude 2004
• Subjects: Consumers. Consumer demand. Consumption
• Online Access: http://ir.uitm.edu.my/id/eprint/26908/1/LP_MAZNAH%20WAN%20OMAR%20RMI%20K%2004_5.pdf; http://ir.uitm.edu.my/id/eprint/26908/

The research explores the interrelations between individuals’ learning styles and their consumer decision-making styles. A Secondary Learning Styles Inventory was develop based on the study done by Sproles, E.K. and Sproles, G.B., to measure six characteristics of learning and a Consumer Styles Inve...