The effect of price fairness on negative consumption emotion of airline passengers
Pricing remains a crucial phenomenon for companies operating in a competitive environment. When it comes to selecting a service, price often tends to be a significant consideration for most customers. The aim of this study is to examine the relationship between price fairness and negative consumptio...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MAC Arts & Communication
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/107370/1/107370_The%20effect%20of%20price%20fairness.pdf http://irep.iium.edu.my/107370/ https://www.ijirp.com/journal/the-effect-of-price-fairness-on-negative-consumption-emotion-ofairline-passengers |
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