The effect of price fairness on negative consumption emotion of airline passengers

• Main Authors: Mosleh, Anhar Abdulmalek Omar, Maulan, Suharni, Haque, A. K. M. Ahasanul
• Format: Article
• Language: English
• Published: MAC Arts & Communication 2023
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/107370/1/107370_The%20effect%20of%20price%20fairness.pdf; http://irep.iium.edu.my/107370/; https://www.ijirp.com/journal/the-effect-of-price-fairness-on-negative-consumption-emotion-ofairline-passengers

Pricing remains a crucial phenomenon for companies operating in a competitive environment. When it comes to selecting a service, price often tends to be a significant consideration for most customers. The aim of this study is to examine the relationship between price fairness and negative consumptio...