The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM

• Main Authors: Hashim, Nurhazirah, Haque, A. K. M. Ahasanul
• Format: Conference or Workshop Item
• Language: English; English
• Published: Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia 2017
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/60298/8/60298-The%20Relationship%20between%20Service%20Experience%20Equity%20and%20Guests%E2%80%99%20Behavioral-Proceedings.pdf; http://irep.iium.edu.my/60298/9/60298-%20The%20relationship%20between%20service%20experience%20equity-Abstract.pdf; http://irep.iium.edu.my/60298/; https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/929/pdf

Guest experience studies and the consequences towards behavioral intention have gained attention by recent scholars since the experience of guest play a big role in the success of an organization especially in resort setting. This consequently leads to resort businesses focusing on their guests‘ nee...