Factors affecting attitudes towards using Ride-Sharing Apps

• Main Authors: Maruf, Tarekol Islam, Abd Manaf, Noor Hazilah, Haque, A. K. M. Ahasanul, Maulan, Suharni
• Format: Article
• Language: English
• Published: Zes Rokman Resources 2021
• Subjects: HF Commerce; HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/105140/7/105140_Factors%20affecting%20attitudes.pdf; http://irep.iium.edu.my/105140/; https://ijbel.com/previous-issues/december-2021/vol-25-december-2021-issue-2/

Technology brings impressive changes in information and communication system. Most of the transportation operations have integrated technology to improve customer service. However, convincing customers to adopt new technology-driven businesses, such as ride-sharing apps, has become more challeng...