Factors affecting attitudes towards using ride-sharing apps

• Main Authors: Maruf, Tarekol Islam, Abd. Manaf, Noor Hazilah, Haque, A. K. M. Ahasanul, Maulan, Suharni
• Format: Conference or Workshop Item
• Language: English; English; English
• Published: 2021
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/94994/10/94994_FACTORS%20AFFECTING%20ATTITUDES%20TOWARDS%20USING%20RIDE%28Abstract%29.pdf; http://irep.iium.edu.my/94994/11/KLiBEL25%20%26%20KLiCELS18%20-%20Programme%20%26%20Abstract%20Book_Final.pdf; http://irep.iium.edu.my/94994/12/KLiel25-Slides.pdf; http://irep.iium.edu.my/94994/

Technology brings amazing changes in information and communication system. Most of the transportation operations have integrated technology to improve customer service. However, convincing customers to adopt new technology-driven businesses, such as ride-sharing apps, has become more challenging tha...