Product packaging criteria that affect consumer intention to buy
Nowadays, many industries are facing intense competition, which causes manufacturers to make more efforts to improve the communication ability and quality of their product packaging to help following the changes of consumer needs and attract consumers. Therefore, this study “Product Packaging Criter...
Saved in:
Main Author: | Kam, Jia Ying |
---|---|
Format: | Final Year Project / Dissertation / Thesis |
Published: |
2022
|
Subjects: | |
Online Access: | http://eprints.utar.edu.my/4878/1/69._Kam_Jia_Ying_1803955.pdf http://eprints.utar.edu.my/4878/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Factors affecting generation Y consumers’ purchase intention towards organic products in Malaysia
by: Chong, Jia Ying, et al.
Published: (2017) -
The influence of packaging design elements upon consumer buying behaviour among young adults towards food products
by: Ngoi, Zhong Sheng, et al.
Published: (2020) -
Factors affecting consumers’ impulse buying in live streaming commerce towards clothing and fashion products
by: Lau, Ka Kei
Published: (2022) -
Factors affecting consumer buying behavior of local skin care product in Kota Bharu Kelantan.
by: Anis Aiza Shaari,
Published: (2020) -
Factors affecting consumer purchase intention towards apple mobile phone
by: Lee, Jia Xuan
Published: (2022)