Product packaging criteria that affect consumer intention to buy
Nowadays, many industries are facing intense competition, which causes manufacturers to make more efforts to improve the communication ability and quality of their product packaging to help following the changes of consumer needs and attract consumers. Therefore, this study “Product Packaging Criter...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Online Access: | http://eprints.utar.edu.my/4878/1/69._Kam_Jia_Ying_1803955.pdf http://eprints.utar.edu.my/4878/ |
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