Situational factors that influence impulse buying behaviour among local and international consumers
This study was carried out to explore the influence of situational factors on impulse behaviour among local and international consumers situated in Malaysia. The researcher examined four factors that affect impulse buying behaviour. Factors included Store Environment, Store Employees Assistance, Mon...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Online Access: | http://eprints.utar.edu.my/5066/1/Impulse_Buying_Behaviour_FYP_Completed.pdf http://eprints.utar.edu.my/5066/ |
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