Factors affecting consumers’ impulse buying in live streaming commerce towards clothing and fashion products
Live streaming (e.g., Facebook Live), whereby video is broadcast in real time, have been adopted by many small individual sellers as a direct selling tool. Livestreaming commerce is growing exponentially in Malaysia, while Malaysian shoppers (Generation Y and Z) are increasingly turning to the inter...
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| Format: | Final Year Project / Dissertation / Thesis |
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2022
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| Online Access: | http://eprints.utar.edu.my/4870/1/48._Lau_Ka_Kei_1801424.pdf http://eprints.utar.edu.my/4870/ |
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