Review on relationship between co-operative, credible, conversational, and consistency of sustainable brand as a determinant factor of consumer buying behaviour for cosmetics products

• Main Authors: Tan, Chiew Ying, Sidah Idris, Wajiran Sinun
• Format: Article
• Language: English; English
• Published: Penerbit Universiti Malaysia Sabah 2020
• Subjects: HF Commerce
• Online Access: https://eprints.ums.edu.my/id/eprint/27536/1/Review%20on%20relationship%20between%20co-operative%2C%20credible%2C%20conversational%2C%20and%20consistency%20of%20sustainable%20brand%20as%20a%20determinant%20factor%20of%20consumer%20buying%20behaviour%20for%20cosmetics%20products%20abstract.pdf; https://eprints.ums.edu.my/id/eprint/27536/2/Review%20on%20relationship%20between%20co-operative%2C%20credible%2C%20conversational%2C%20and%20consistency%20of%20sustainable%20brand%20as%20a%20determinant%20factor%20of%20consumer%20buying%20behaviour%20for%20cosmetics%20products%20fulltext.pdf; https://eprints.ums.edu.my/id/eprint/27536/; https://jurcon.ums.edu.my/ojums/index.php/mjbe/article/view/2129/1574

In the globalization era, the improvement of technology, science, society, economy, and education provide people to have a better standard of living and styles and lead to a major emphasis on beauty and physical attractiveness. Cosmetics and skincare are important today because its help to enhance p...