A study on consumer’s impulse buying behavior decision: live streaming shopping on crossborder e platform
With the rapid growth of the Internet economy and the emergence of e-commerce platforms in recent years, merchandise sales via live streaming commerce have also become widespread. This paper aimed to study the influencing factors of impulse buying decision on live streaming shopping. Through this st...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Online Access: | http://eprints.utar.edu.my/4849/1/11_Leong_Jing_Ying_1801421.pdf http://eprints.utar.edu.my/4849/ |
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