Impact of social media influencer on Instagram user purchase intention: the fashion industry
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Main Authors: | Chun, Cui Shan, Lim, Wai Meng, Tan, Ree Wen, Teh, Ee Wen |
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2018
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Subjects: | |
Online Access: | http://eprints.utar.edu.my/3105/1/fyp_MK_2018_LWM.pdf http://eprints.utar.edu.my/3105/ |
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